MISSION
In support of “Total-Living”
—This is our mission based on Yamada’s management philosophy of “Creation and Challenge” and “Appreciation and Trust”.
The "Total-Living" Strategy is Yamada's growth strategy for achieving sustainable growth by expanding beyond the traditional framework of a home appliance mass merchandiser business. Starting from our core consumer electronics retail business, which is operated nationwide by our Group company, YAMADA DENKI, this strategy is designed to provide comprehensive support for our customers' lives through diverse services, with collaboration across our segments: Housing, Finance, Environment, and Other businesses.
Consumer Electronic
Interactive stores expand the circle of contact points
We create customer contact points through a store network centered around the large-scale, interactive store LIFE SELECT. We have secured a wide trade area by offering a wide range of products, including home appliances, furniture, toys, renovations, and housing consultations. LIFE SELECT serves as a hub for sending customers to other business segments.
Housing
Proposal for homes that integrate home appliances
Leveraging our customer base in home appliance sales, we cover the entire housing life cycle, including new housing construction, renovations, purchases, and the restoration of used homes. By proposing earthquake resistance, energy efficiency, and IoT functionality, we will enhance compatibility with home appliances and build long-term customer relationships.
Finance
Maximizing LTV with purchase support
Purchase support holds the key to increasing customer lifetime value (LTV) in the "Total-Living" strategy. Promoting the sale of home appliances and housing through financial means such as the YAMADA NEOBANK Home Loan. This lowers the barriers for customers to make large purchases and contributes to improving profitability across the entire Group.
Environment
A business base that balances the environment and profits
We have built a self-contained circular resource system, and purchase and restore home appliances to resell them in over 300 stores. We are able to contribute to the SDGs while also generating profits. In an era of rising prices, we offer our customers affordable options.
The "Total-living" strategy covers everything from home appliance sales to housing, finance, and the environment.
YAMADA HOLDINGS has a competitive advantage thanks to its unique business model, which has also made sustained growth possible. We believe that by building and expanding the YAMADA Economy through the promotion of the "Total-Living" Strategy, we can better assist the lives of more customers, leading to the realization of our Group's stated mission.
The “Total-Living” Strategy's Business Model
YAMADA HOLDINGS goes beyond selling home appliances and housing, and provides long-term support to each customer and their family in all aspects of life, including finance and the environment. We can help you with major life decisions such as housing and financial planning, as well as provide suggestions for improving your quality of life.
Latest “Total-Living” Topics
Consumer ElectronicOriginal products created
through the PB+SPA strategy
Consumer ElectronicQualified Sales Engineers
are on the job
Consumer ElectronicHousing consultation service
HousingThe total number of central
air-conditioning systems,
Zekkucho, surpasses 30,000
FinanceSupporting customers in
purchasing a
home with
various home loans
FinanceTotal-Living Insurance
―peace of mind for your
digital devices
EnvironmentExpanding
YAMADA GREEN-
certified products
EnvironmentYamaguchi Plant begins
operations,
expanding reuse
of home appliances
