We will continue to be the Yamada that society needs as an entity that supports
"Total-Living" in the community.

　In 2024, the 51st year since our founding, YAMADA HOLDINGS has embarked on a new beginning aimed at the next 50 years. Since 2018, our group has been working to maximize group synergy through our "Total-Living" strategy, which focuses on "housing," one of the three necessities of life: food, clothing, and housing. As a concrete guideline for this, we are currently implementing the YAMADA HLDGS 2025 Mid-Term Business Plan. We will continue to thoroughly take initiatives and achieve results with regards to the following five priority measures 1) Active promotion of store development, 2) Strengthening e-commerce, 3) Active development of SPA products, 4) Enhancing the comprehensive “Total-Living” proposals through YAMADA Smart House, and 5) Achieving targets by setting goals for issues for each operating company. However, to translate these initiatives into concrete results, we believe it is necessary to further accelerate the pace of each measure.

　In addition, the Group is promoting ESG management based on the "Priorities Toward Achieving the SDGs" specified in 2019. We believe that we should be more proactive in addressing the key issues faced head-on by local communities and society, as well as our stakeholders, including our employees, when making on resolving, and that the accumulation of such efforts will enhance our corporate value and eventually contribute to the sustainability of society as a whole. Specifically, we will focus on developing personnel and promoting digital transformation to enhance our own sustainability, and as a corporate citizen, we will proactively invest in building a circular economy, thereby working to improve our future-oriented efforts and corporate value.

　Our Group’s business, which supports the “Living” aspect of “food, clothing, and housing,” has already become an indispensable part of social infrastructure, far exceeding the traditional framework of home appliance sales. Although we live in an era of rapid change and uncertainty, the past 50 years have not been easy. By maximizing the wisdom, experience, and connections cultivated through “Creation and Challenge” and “Appreciation and Trust”, we aim to develop and entrust the talent that will support the next 50 years. We intend to remain a company that society needs more than ever.

Noboru Yamada
Representative Director, Chairperson and CEO
YAMADA HOLDINGS CO., LTD.