We will continue to grow together with the community for the next 50 years,
contributing to the realization of sustainability for society as a whole

　YAMADA HOLDINGS has reached the milestone of 50 years since its founding. I believe that the reason why we have been able to grow into a corporate Group and national chain with annual sales of over 1 trillion yen from humble beginnings as a small town electrical store, is the result of our constant Creation and Challenge as stated in our management philosophy to cultivate a relationship of Appreciation and Trust with our customers and all our stakeholders.

　Although the Company has achieved rapid growth since its foundation, the declining birthrate and aging population have advanced en route to growth. As the market is expected to shrink in the future, we have overcome the situation where we have had to innovate and respond to various changes. Indeed, it has been 50 years of committing to the idea that “it’s okay to fail, so just give it a go. If you fail three times, then stop and have a think about it.”

　This is the Group’s overriding principle at present. So, the challenge for the next generation is to promote our “Total-Living” strategy that focuses on the housing aspect of food, clothing, and housing centered around selling consumer electronics. Ever since we acquired the housing manufacturer SxL in 2011, we have been steadily improving our infrastructure while continuing to sell home appliances as our core business. But it is only in recent years that things feel as if they have finally come into place. This is why I believe we have now entered a stage where we can use this foundation to produce results. We will therefore aim for further growth as a company that supports “Total-Living” for everyone through the four key measures set out in the YAMADA HLDGS 2025 Mid-Term Business Plan announced in November 2021, namely: active store development, strengthening our e-commerce, active development of SPA (speciality store retailer of private label apparel) products, and achieving targets by setting goals for each operating company.

　The YAMADA HOLDINGS Group promotes ESG management based on its material issues, or priorities toward achieving the SDGs, identified in 2019. The Group’s main direction remains unchanged in terms of addressing and improving issues faced by our stakeholders, including local communities, society, and employees, in each ESG field. However, the Group’s mission to support “Total-Living” should play a leading role in solving ESG issues more actively than ever before. Accumulation of such efforts should therefore increase our corporate value and, in turn, contribute to the sustainability of society as a whole.

　Our business, which supports the whole housing aspect of clothing, food and housing, can now be regarded as a social infrastructure, and it is our mission to continue to be such an indispensable presence in the community. And I believe that this will eventually contribute to the realization of sustainability for society as a whole. I hope you will continue to support the Group on our journey over the next 50 years.

Noboru Yamada
Representative Director, Chairperson and President CEO
YAMADA HOLDINGS CO., LTD.