Top Message

 On October 1, 2020, the Company shifted to a holding company structure and changed its corporate name to YAMADA HOLDINGS CO., LTD. On July 1, 2021, following the absorption of the home appliance subsidiary, YAMADA DENKI reorganized from a 13-branch system to one with 11 in-house companies. This has created a structure that will further strengthen management efficiency and Group governance for the entire Group. We believe that we have now entered a stage in which we will be able to steadily achieve results. In the Covid-19 pandemic, customers reaffirmed the significance of the Group’s presence as part of the infrastructure of people’s daily life, particularly in its core business of home appliances. We believe that this is due to the success of the structural reform of “connected management” that maximizes the synergy of each business segment in the YAMADA HOLDINGS Group.

 The business environment in which the Group operates is changing at a dizzying pace, and we are keenly aware that the role required of companies is becoming increasingly significant, particularly as we work to realize the universal goal of Sustainability. In this context, the YAMADA HOLDINGS Group advocates the concept of "Total-Living," and in the course of handling home appliances, furniture, home interior, housing, remodeling, and other products we have created a system that completes the finished goods life cycle within the Group, focusing on reuse and recycling, in order to fulfill our responsibility as a retailer and contribute to reducing the environmental impact on society as a whole.

 In order for the Group to continue to be needed as an essential part of society's infrastructure and to survive in the future, it will be necessary for the Group to constantly demonstrate its presence even in the midst of numerous social transformations. The reason why our concept of "Total-Living" has been able to demonstrate its uniqueness today is because we have identified changes in society and our stakeholders, and we have been able to change flexibly ourselves. However, it is also necessary to have a management foundation that is unshakable in the face of any changes, which in the case of the Group is the management philosophy of “Creation and Challenge.” Through these practices, we will continue to be a sustainable company that is sought after by society.

Noboru Yamada
Representative Director, Chairperson and President CEO