Chairperson’s Message

 On October 1, 2020, the Yamada Denki Group transitioned to a holding company structure comprised of Yamada Holdings and its Group companies. Our company began as a small electrical store in Maebashi City in Gunma Prefecture. Over the 47 years since then, we went from selling goods from various manufacturers to a mass retailer, until becoming the first consumer electronics retailer to have stores in every prefecture in Japan. The consumer electronics industry was a new industry born after the war, but now it has become an indispensable part of society, a basic infrastructure for daily life. During all this time however, I was continually asking myself what kind of service consumer electronics should be providing and what the best business model should be. Through lots of trial and error we finally arrived at the current business model, broadly divided into the five segments of Housing, Environmental Resource Development, Finance, Services, and Consumer Electronics at the center, espousing the concept of ‘total-living’.

 The reason behind our intention to become a holding company is because I would like to further increase our corporate value. This can be done as a holding company by encouraging more self-directed business activities in the five segments and by separating business execution from the management and supervision of operations, thereby improving the management efficiency and governance of the entire Group. As the role companies must play for solving social issues has become increasingly more important in recent years, so we must also further strengthen Group governance in order to contribute to the creation of a sustainable society. Moving to a holding company structure was, I believe, a change we had to make in order for us to move ahead faster than ever before with our ‘total-living’ strategy.

 Yamada Holdings will continue to focus on creating a sustainable society while striving for unflagging growth and development, based on its management philosophy of Creation and Challenge, and Appreciation and Trust.

Noboru Yamada
Representative Director and Chairperson
Yamada Holdings Co., Ltd.